You have a business website but no videos at all? Then it is time to make them now. For your information, due to today’s high technology, most people spend their time more on watching videos. You can actually make use of it to grow your business. You need to know that video is the fastest way to increase your sales. In addition, it is also one of the most affordable ways to do that. However, simply making the video itself is not enough. You will need a lot of people to watch it so it can really help the growth of your business. In order to do that, video optimization is required. There are several reasons why you will need it.
- It Increases the Site Time
People often visit a number of websites in everyday. But, most of them visit some websites only for a while and then leave. If you want to develop your business, then you must find a way to hold your visitors much longer. A video is a great solution for that. It is said that customers will give 88% more time to websites that feature a video. It will persuade them to explore more on your website.
- It Is More Memorable than Words
It has been proven that the content of a video stays longer in our memory than words. In addition, one minute video equals 1.8 million words. Hence, it is important to create a video that contain your brand, website, and products. These contents will give a positive influence to customers in their decision-making process of buying the products.
- Customers Can Share Videos
Besides watching them, most people are likely to share videos too. They usually share them in social media like YouTube, Facebook, Twitter, or Instagram. The more people share your videos, the more number of visitors will come to your website. This sharing process can lead to the enhancement of your website traffic. And, there will be a chance for your website to appear on top list of Google search.
As you can see, video is necessary for business, especially in this high-tech era. Hence, you can start creating videos and make sure to not forget about video optimization. You can do it by making engaging contents that can captivate your audience. As a result, they will visit your website, explore it, and determine their purchase decision.